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How did I start making saucsa and jam in the cauldron?

Report made by TVR 1 within the show Viața Satului

Honest Romanian products 🇷🇴

For 10 years, together with the housewives from the village, headed by Aunt Veronica, we have been preparing goodies in a cauldron on a wood fire according to traditional recipes and artisan chocolate bean to bar.

Food for the soul made in Transylvania

We only use quality and natural ingredients that we carefully select and prepare by hand with passion, in peace.

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Our House: Idicel Village

Idicel is a mountain village, far away, and you have to reach the hills to actually feel, a wave of joy that hits you when you get here - from the hay, from the vegetation, from the fruit trees, from the forests , flocks, animals, and the absolutely gorgeous sunset.

Răzvan Rusu, founder

"We are a family business that started out of passion with the desire to make honest Romanian products with a unique taste. The wood fire and cauldron remain and will be the centerpiece of the kitchen. It is our way of preparing the products and we care a lot about this."

Manually made

The village housewives, led by Aunty Veronica, contribute with dedication, passion and humility so that every product made by us at Idicel has an authentic taste.

Sausage and Eggplant Salad

Remember the aroma of freshly roasted peppers from your childhood. At Idicel, we roast the capsicums on the grill, clean them by hand and put them in the cauldron over a wood fire so that the flavors remain alive in the jar that will reach you.

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Chocolate and Hazelnut Cream

Made from quality ingredients, with refined cocoa beans straight from the source and following an artisan process, made by hand, our bean to bar chocolate gives you a moment of joy every time.

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Wood-fired jam

The sweet is the first product prepared by us at Idicel, together with Aunt Veronica. We picked all the fruits in the area and started boiling them in the kettle in the yard. This is how Răzvan Idicel was born. At the mouth of the cauldron on a wood fire, to a good word and dreams for the future.

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Corporate gifts

We specialized in corporate gifting and annually deliver thousands of boxes for the employees of top companies in Romania.

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Over 136 verified reviews

For us, people and the product come first, and we measure success by the satisfaction of customers who consume our products and recommend them further.

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Interview with Andreea Esca

When I started making jam over a wood fire in Satul Idicel I didn't know I would get this far but I knew that every challenge comes with a purpose.

I invite you to watch the #GataDeBusiness episode made by Andreea Esca together with our partners and friends from Raiffeisen Bank

See Video

Podcast The Vast and the Curios

At the edge of the Idicel forest, I spoke with Andreea Rosca from The Vast and Curios about the lessons I learned in entrepreneurship, the vicissitudes I went through until I made the factory, about how we cook in a cauldron on fire of wood hundreds of thousands of jars per year and the values ​​we believe in at Idicel.

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Last news

Sep 3, 2023

Am împlinit 10 ani de activitate! Aflați planurile noastre de extindere și rămâneți alături de noi în continuare.

Veți citi despre petrecerile aniversare de la Idicel și București, despre echipa care a făcut posibilă această poveste, dar și despre planurile de viitor ale brandului. Răzvan visează să construiască o fabrică nouă în satul Idicel pentru a duce mai departe tradiția, în timp ce susține comunitatea locală. În articol găsiți și fotografii de la evenimentele aniversare, precum și schița fabricii viitoare. Este o sărbătoare, dar și un nou început pentru Idicel Pădure. Aflați cum puteți rămâne aproape și a vă bucura împreună de produsele gustoase și de povestea lor.

Jul 29, 2023

Secretul la copt de vinete - Tradiție și pasiune pentru gustul perfect

La Idicel, sezonul de copt vinete pe grătar reprezintă un moment extrem de important. Este perioada în care ne mobili...
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